This is the first in a series of three modules on marketing. We touch on our resistance to, and the challenges we have with marketing as somatic practitioners. Using Veronica Romney’s definition of marketing we look at the concept of ethical persuasion, who we are marketing to, and the benefits potential clients can expect from our work. We then look at Colette McBeth’s concept of the expansive client. There are 3 breakout groups for you to actually apply what you learn, and one short movement exploration.